breanna rose · Apr 4, 2014

process 15 : lydia jane

As usual, I’m pretty pumped to share these process shots with you all today! They are for a fun client who I spoke a little bit about right here a week ago. Lydia’s story strategy is so great and it’s been an absolute breeze working with her so far. As you can see, we kept “edgy” in play at all times, but in different ways. That was key. We needed to figure out what the right amount of “edge” was. Obvious or not. The first option was a little more light open ( less obvious in “edge” ), while the second option was far more bold in comparison. We are actually still finalizing things, but have made significant headway on the chosen direction. For now, I’ll just say that less is more. I’ll make sure to share the final result once we put everything together! More soon. PS. Sorry for always being such a tease with these posts. I truly love hearing all your thoughts and sharing insight into my process, so I hope you don’t mind … too much. ;)

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