process 20 : adorn

There are certain projects that I get overly excited about, which typically centers around either FOOD or fashion. And this project happened to include the latter! Adorn is a clothing boutique located in Portland that is one of those places where customers are very loyal and come back for the overall experience. Plus, their staff is friendly and always active within the little community they’ve created. We wanted to carefully marry the idea of nailing down a styled brand that still felt welcoming as a whole. So to achieve this, we explored type that was modern, classic, and simple. And by pairing this with hearts and a much softer palette, we were able to successfully create a brand that captures exactly what these ladies do! I’ll be sharing the full brand reveal shortly, as they just hosted their grand reopening earlier this month! All I can say is that it’s 100% amazing to see a brand you completed front center in a store. Hashtag is this real life?!

PS. You can see the initial moodboard right here.