process 23 : green + the grain

It’s been forever and a day since I shared a series of process shots with you all, but I’m back with a fun one! Green The Grain is a food truck in Minneapolis that will be opening up a retail space in the skyways downtown this summer, so I was all ears when Tiffany emailed me about giving their brand a refresh. The above compositions are a very good representation of the direction we wanted to go: modern. We’re pairing this look with a warmer palette, and their retail space will also have wooden accents, so those two things together will help soften the overall tone a bit. The final direction is somewhat similar to the top right shot, and the website is currently under development, so I’ll have so much more to share with you in June!