Simple Ways To Improve Your Blog
Learn how to use your camera properly. A good photo can honestly say a billion words! You could write one of the best blog posts in the world, but without some quality photos to go alongside, you won't engage people visually! I have done quite a few posts (here, here and here at least!) about blog photography, and I have a couple more in the works for the next few months - so stay tuned for more tips!
Use social media. Use Twitter and other social media to promote your posts and get you blog out there. Pinterest can be a really good website for bloggers. It is not only a great place to share and promote your posts and drive traffic to your blog, but is also a great place to look for inspiration! I think of so many ideas for blog posts when I'm browsing through Pinterest at 3am! I've recently changed over to a business Pinterest account which is recommended for bloggers.
Filter your posts by category (and have a search bar). Attach labels when writing your posts to help future readers locate specific posts. If someone is wanting to find a review for a moisturiser that you wrote a couple months ago, make sure your posts are tagged with things like 'moisturiser' and 'skincare' so posts are easily located from your archives.
Display a list of your popular posts. They are your most popular for a reason. Display them somewhere on the main page of your blog, alongside photos so new readers can see things that might be of interest to them. Maybe display them down one side of your blog under your sidebar? If you use the Blogger platform, there is a widget you can install in the 'Layout' section.
Invest in some business cards. If you a dead serious about blogging, why not invest in some business cards? I know, I know - the first time someone told me I needed some I laughed questioning why I would need some as I am by no means a 'professional blogger'. But then I was asked for one whilst out and not having any, I knew I needed to get myself some! If you are going to buy some though, do make sure they have a similar design to your blog as it showcases your brand.
Post regularly and try and stick to a schedule. If you stick to a schedule, readers will know when you have new content going up so they can pop back! It increases your return readership and is such a simple thing to do yourself. Pick a day (or multiple) and stick to it - I post every Wednesday and Sunday and I have it mentioned on my blog.
Get rid of the navbar. If using the Blogger platform, get rid of the nasty navbar that comes built in at the top of the screen. It looks soooo unprofessional and tacky. I did this almost a year ago and I am so glad I did! I was a little hesitant at first, I thought I'd hate it but it made my blog look so much more sleek. Plus if you really don't like it, it is really easy to get it back.
Are any of you planning on making any improvements to your blog? Let me know what you plan to do - it's always interesting seeing other peoples plans!
Thanks for reading! Love Charlotte x
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