KMART’S INSPIRED LIVING RANGE TAKE A CUBAN, HAMPTONS AND SCANDINAVIAN TURN THIS AUGUST
From international runways to contemporary interiors and everything in between, Kmart Australia has referenced globally dominating trends in a bold approach to colour and print for its new August Inspired Living range.
Introducing three key trends that take design cues from the balmy Daintree, vibrant Cuba, timeless Hamptons and minimalist Scandinavia, August Living includes fresh and versatile pieces for every room in the home, all available at irresistibly low prices.
Kmart Australia’s General Manager Living, Julie Miller-Sensini explains, “We never rest at Kmart – we’re always looking for the next hot item, the latest trend and how we can bring this to life. Each season, we put more emphasis on new designs, improved quality and more of what Australians love. We take pride in helping people create the homes of their dreams.”
Embracing daring palm prints in beautiful hues of emerald green, Kmart Australia’s design team has curated the Daintree Paradise range, which mixes monochrome with leafy motifs to striking effect. This tropical vista is juxtaposed with a riot of colour, reminiscent of lively Cuba streets, brightening the mood in light-hearted patterns.
“Cuba opening its borders has inspired a pattern frenzy, which makes a strong statement when styled back with our lush and distinctive palm prints. The wow colour of the season is green and it looks so fresh with black, white or any of the mixed materials that are trending this season.” Miller-Sensini says.
Moving toward a more classic aesthetic, the Classic Cove range nods to the calm quiet of the Hamptons. Tranquil tones of blue are brought to life by natural textures such as wood, marble and cork, with pops of brass adding instant warmth to the palette.
Rounding out the August Living offering is the effortless, form-meets-function design of the Eco Urban range. Perfectly suited to the Southern Hemisphere lifestyle, the Scandinavian simplicity speaks for itself as matte black ceramics and clean-lined colourless glass are mixed and matched for a playful, yet refined look.
Kmart Australia’s new August Inspired Living range will be available nationwide in-store and online at www.kmart.com.au from 1 August 2016.
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