Chanel Rouge Coco – new and improved

Let’s be honest, it’s always an event when Chanel launches a new makeup product. They’re just consistently on point with their textures, colours and packaging. Not to mention timing… March 13th sees a whole new colour offer and formulation for Chanel Rouge Coco lipsticks, just in time for Mother’s Day. Well, duh.

It appears Chanel has put the might of its beauty division behind this launch, including – wait for it – the combined skills of its Sensorial Analysis Laboratory, Makeup Formulation Laboratory and Physical Expertise Laboratory, in order to arrive at optimum comfort, texture and colour payoff. Translation: this is Rouge Coco new and improved to feel and look great, delivering an impeccable finish. Big claims!

It doesn’t do too badly. I usually wear Rouge Coco Shine as I like a bit of a sheen to my lips for everyday. So my pick from Rouge Coco is the beautiful coral-red Coco, which has a trace of shimmer to give the effect of a sheen. It’s extremely pretty and wearable, goes on like a dream and lasts very well.

I also love Arthur, a soft red, not too pigmented but enough to have an impact without overpowering. Importantly, it goes on well, feels satisfyingly creamy and doesn’t cling to dry bits, so yes, another winner. (NB, the two shades look similar in the photos but Arthur is definite more red than orange)

In all Chanel Rouge Coco comes in 24 shades, divided into timeless colour families that go from the softest nude (Vera) to a slightly scary plummy berry (Erik). (And in case you’re wondering, Keira Knightley wears Gabrielle, a deep dramatic red in the ad campaign.) All the shades are named after important characters in the Chanel ‘family’ and cost £26. They go on sale nationwide in the UK from March 13th.

WORDS AND IMAGES: Navaz Batliwalla/Disneyrollergirl
TOP L-R: Chanel Rouge Coco lipsticks in Arthur, Adrienne, Etienne and Coco