Dr. Rebecca Hains argues that the FCKH8 “F-Bomb Princess” commercial exploits girls rather than giving them an authentic voice to argue for a change regarding sexism. What do you think of this video? Is it empowering? Offensive? Exploitative?
Originally posted on Rebecca Hains:
Yesterday, for-profit T-shirt company FCKH8.com released a video called “F-Bombs for Feminism: Potty-Mouthed Princesses Use Bad Word for Good Cause.” The video features five angry girls, ages 6 to 13, who express outrage at society’s sexist treatment of girls and women while decked out in princess attire.
As the video progresses, the girls review the ongoing issues of inequality, systematic discrimination, and sexual violence faced by women in the U.S. They pepper these facts with more f-bombs, of course.
This combination of pretty pink princesses and relentless use of the…
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