Lisa Butler

The answer to… pretty much every question, ever.

People ask me a lot of questions. And I have a lot of opinions that I’m more than happy to share (that’s what this blog is for, after all!).

But can I tell you a little secret? The best way to do anything is to try it out for yourself.

Sure, sharing my mistakes may help you avoid your own. But not everything I’ve done is going to work for you. And some things you have to learn for yourself.

If I told you what I wish I had done differently, I could give you a list — charge more from the beginning, have clearer policies, etc. But the reason I can confidently charge more now is because I know what it’s like to work for less. The reason I can stand behind my policies now is because I know what happens when they don’t exist. When my clients ask why I do things the way I do, I can tell them — because I’ve done it the wrong way before.

The truth is, you probably already know what you want to do, or you’ll know very quickly if you’re heading in the wrong direction. No matter what you read, there is no teacher like personal experience.


The best answer to your question is to just try it out. There is no teacher like personal…
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That’s not to say you shouldn’t do your research — just don’t spend so much time reading about what others have done that you don’t do anything for yourself.

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