Etude House Stay Up Foundation Review, Swatches and FOTD

Etude House's Stay Up Foundation SPF40/PA is the brand's latest liquid foundation, and it claims to have a smooth texture and moisturizing properties for a smooth and flawless base. It also claims to have whitening properties to boot. On the product box, it says that it has a "smooth up, cover up, moist up 'Stay Up' formula" - so now you know where the name comes from! Etude House Stay Up Foundation: Liquid Foundation with moisturizing properties I found it interesting that Etude House launched a liquid foundation - after all, in the age of BB/CC/DD creams/cushions/what-have-yous, a liquid foundation seems pretty old school. But, Etude House does have some pretty good makeup, so I was interested to see the brand's take on the good ol' traditional...

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