AW18 Fashion Buying Guide

AW18 is well underway, which means it’s time your clothing collection is updated with the latest trends and styles. With Christmas and New Year fast approaching, it’s the season of parties and social events, so your choice of clothing needs to be on point. Here we take a look at some of the biggest trends for AW18. From seasonal colours to on trend prints, these are your key styles to creating an AW18 that will fly off the shelves.

Faux fur

Faux fur has its moment in the spotlight through the winter season, as it’s the perfect, cosiest texture to add to your collection for this time of year. Add glamour and comfort to your collection with faux fur coats; look for block colours or patterned options for a unique addition.

A go-to for this season’s outerwear, we expect to see faux fur coats sticking around until the spring! For an alternative style, look for teddy bear fur jackets or shearling coats.

Sequins

Party season is almost upon us, with companies booking Christmas parties and friends using any excuse to get together. Sequins are the perfect answer to this. Look for eye-catching designs like bodycon dresses for that wow factor, and jewelled tones like emerald and gold.

For extra detailing, tassels and glitter also create a sparkling effect that are guaranteed to be popular throughout AW18.

Animal print

Animal print has been around for some time already, and the interest is only increasing. Leopard and snake prints in particular are the go-to choices, and they work across huge range of options like blouses, dresses, skirts and even accessories like shoes and belts.

Adding a great visual effect to your collection, animal print is so versatile; wear for the office, weekend drinks or on a city break.

Satin

The most effective way to upgrade your collection is to add luxe textures. Satin is the perfect example of this, enhancing even the simplest of designs and creating an elegant silhouette. Dresses and blouses in particular look great made from satin, adding a more opulent feel to your collection.

Look out for paisley patterns and darker hues to really show off the satin shine.