‘Fashion and I’ began as the style diary of Aien Jamir in the year 2009 to chronicle her personal style and views on fashion. Close to a decade and after gaining popularity and readership it has evolved from being a fashion blog to an all encompassing portal as it explores the intersection between Fashion, Lifestyle, Beauty, Food, Travel and many more. ‘Fashion and I’ aims to curate content and visuals to celebrate all things beautiful in the most sublime manner for its readers who thrive with the heartbeat called Style. Whether you are on the lookout for style and beauty inspirations, the spanking new place in town or the goings on with your favourite brands, places and people, it is all here. Fashion and I endeavours to keep you stylishly in the know of who, what, where, how, why and why nots with its compelling melange of content that’s packed with substance and surprise.