Triumph pushes bra-fitting services in animated musical film

Triumph has transformed model Hannah Ferguson into an animated character as part of a campaign designed to promote its bra fitting service. The two-minute musical spot celebrates the magic of finding the perfectly fitting bra. It follows the tale of Hannah, her two friends, a fairy godmother in the shape of a dress form, and a companion called Fred the Frog on the quest for “the one”. The aim in using animation, according to Triumph, was to provide women with a character that is relatable rather than aspirational, removing any pressure to look a certain way. Eszter Szijarto, head of (…)