FTBOI is a blog dedicated to making life for busy mothers that much easier. Chereen shares her experiences as a working mom, and showcases all her favourite baby products and ‘mommy must-haves’, alongside the usual beauty, fashion and lifestyle content. All women want to look and feel fabulous; whether they are single, married, divorced, or have one (or five!) children. So, regardless of your age or stage, there’s bound to be something that appeals to you. From beauty products that live up to their claims and Chereen’s favourite fashion finds, to tried-and-tested baby products and inspiration for your home, there’s a little something for everyone!