105: Hex Performance – A New Way To Clean
HEX founder, Drew
Westervelt, was playing professional sports when he
noticed that his apparel and tech gear would still stink, even
after they had been washed. He discovered that odor meant bacteria
was alive and well in his laundry.
After researching traditional laundry detergents, he couldnât
find a solution (traditional laundry detergents havenât evolved in
50 years, and most simply mask odors rather than eliminate the
bacteria that cause recurring smells). Furthermore, bacteria plus
the scratches and scrapes of sports could mean infection â even
Drew searched for a solution and partnered with scientists in
the cleaning industry. And thatâs where HEX Performance was
Instead of relying on old methods to clean new fabrics, HEX
started from scratch to develop the best clean inspired by todayâs
active wear. The result is an evolved science that works on all
fabrics, delivers a better cleaning experience, proactively
protects fabrics against future stink and stains, and offers a host
of extra benefits. It could be the biggest breakthrough in laundry
cleaning in decades.
As a 9-year professional lacrosse
player, Drew Westervelt has traveled the world competing and
performing at the highest level, discovering first-hand the
challenge of washing performance wear and athletic gear.
Born and raised in Baltimore, Drew
has deep roots in his hometown. After graduating from UMBC, it was
only natural to build HEX in the city he loved.
Drewâs rejection of the status quo
and his experience in team management both on and off the field led
to the development of HEX products that are changing what clean
means for laundry today.
Drew is offering a coupon for any of
my listeners through June 1, 2016. Just go to www.hexperformance.com and
use “cleaningcoach” in the checkout to recieve $2.50 off your
We also have a giveaway set up here.
Enter to win a box of Hex Performance products. http://gvwy.io/5defjdc