Julia Restoin Roitfeld For Maniamania
You’re So Dark: Julia Restoin Roitfeld For Maniamania
By Sarra Salib
Potens necklace, Obscura cuff, Nocturn cocktail ring, Ephemera ring set, Talisman stacked ring, and Potens earrings — these are just a few of the gems that Julia Restoin Roitfeld so seductively modeled for Maniamania’s Obscura campaign.
Launched in 2009 by Australian art director Melanie Kramsler and stylist Tamila Purvis, Maniamania is a distinctive jewelry line that is the antithesis of delicacy and softness. The brand’s aesthetic is something akin to Warrior Princess mingling with Game of Thrones. One of the things I immediately thought of when I first saw the campaign was “Black Dahlia.” I ventured over to their site and did more exploring, and lo and behold, they had a Black Dahlia candle! It is aptly described as “a deep smokey glass candle in rich black wax and encased in a hand carved exterior of palm fronds and serpentine shapes.” After reviewing the other campaigns, labeling Maniamania as “mystical adornment for the modern times” could not be more precise.
The Obscura campaign, photographed by Bjorn Iooss, does not stray far from the aforementioned aesthetic. Alas, it is even more vampy, dark, mysterious, and dealing with the occult. One need only do a simple interpretation of the words "obscura," "nocturne," and "ephemera" to realize that the motifs for the campaign are the unknown, night, and all that is ephemeral. The pieces are extremely bold and geometric in nature, with tasseled cuff bracelets, statement prism necklaces, and plenty of not-so-simple rings and chains.
Clearly this is not a collection for naïve little girls. This jewelry is designed for a grown woman who knows herself and is ready to be empowered furthermore. Julia Restoin Roitfeld is the perfect candidate for this campaign because she does the bold, dark elegance so well. Moreover, all those years of modeling have taught her to master the smoldering, intense gaze — the “eyes that burn like cigarettes” look. Julia even joked about it on her Instagram saying “definitely my best '#dontmesswithme' face."
With Maniamania’s unique vision, jewelry is no longer about looking cute and simply completing the step of accessorizing; it’s about empowering your inner strong woman and truly making a statement. Brava Kramsler, Purvis, and Roitfeld!
View Julia Restoin Roitfeld in the Obscura campaign for Maniamania
