Hermes / De Bijenkorf from Bonsoir Paris on...

Hermes / De Bijenkorf from Bonsoir Paris on Vimeo.

Metamorphosis

Bonsoir Paris for Hermes
Amsterdam, NL / September 2014

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Hermes gave “carte blanche” to Bonsoir Paris to illustrate their windows for De Bijenkorf Amsterdam.

While keeping the brand’s heritage and identity, we offered a digital interpretation of various states of water, an omnipresent element in Amsterdam.

The designs mingle with waterfalls waves, jets and water drops, consisting of a kind of ‘Nature 2.0’, organic and inorganic.

Between fixed and dynamic animated windows, water is represented by systems of simple constructions pushed to their limits, a complexity close to nature.

The whole installation was designed to be modular, allowing to adapt these systems in different Hermes windows around the world.

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Credits

Agency: Bonsoir Paris

Film: The Kennedys
Film Production: Brenninkmeijer & Isaacs
Sound: Ghetto Elegance by Voiron
© Cracki Records / ℗ Haathi Productions

Photography: Barbara Kieboom
Retouching: Cédric Hugonnet