Karmen Kendrick

karmenk.com · Jan 3, 2018

How To Become An Expert On Social Media In Your Industry


Hello, I'm Karmen. I teach Women of Color Creators how to monetize their online presence using social media, email marketing, and strategic website design.

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How To Become An Expert On Social Media In Your Industry

Are you running a small business but don’t have the strongest budget for marketing? Then having a savvy knowledge of social media could become a massive asset. Advertising online is a great way of reaching your target audience. There are a few avenues to go down. Most sites have similarities in how they run but all have their own individual quirks some of which could be perfect for marketing your company.

Platforms you could be creating accounts with include:

Instagram, Facebook, Twitter, Linkedin, YouTube, Pinterest, Snapchat


Image Credit: Her Creative Studio

First of all, every one of these sites are free to use. All you will need to invest in them is time. Will it be worth it though? What can they do for my company? There are plenty of reasons to get online other than how cost effective it will be.

Knowing your customer

Staying tuned in will not only give you a greater knowledge of what’s happening in the world but will allow you to discover what your customers wants and needs are. The more you are showing up on their newsfeed the more recognisable your company will become. With this familiarity you will start to build up over time a trust in your brand. Customers will see how much you care and believe that you have a vested interest in providing for them. They will soon be letting you know what they think and feel about your product which is all valuable information. Customers will be much more likely to come back to your company again in the future if they feel that they can trust you.

Knowing your competition

Most of your companies competitors will be online and that gives you a chance to find out what there up to. Knowing your competition inside out offers an opportunity to stay ahead of the game. If there planning big changes it’s likely that they will be posting about it. Customers love to be in the loop and your competition will be telling them what’s next. This is great for you to make your own decisions about where you want to take your company.

Knowing yourself

If you’ve already got a website then you want people visiting it. Social media can be as quick as taking a picture and uploading it with a link to your page. As mentioned before customers are nosy and want to be a part of it all. Let them in. Show them who you are and what your all about. Social media can be a quick way of creating a personal bond with the consumer. They’ll love that aspect of your company knowing that you will be providing faster responses to there queries. Above all you will be creating relationships with the right people. Most sites allow you to target specifically based on keywords, locations and interests.

It doesn’t matter if your trying to market 3D Laser Scanning Services or a food blog an online presence will give your company a much stronger advantage. All of the social media sites are extremely user friendly so you’ll have them running in no time.

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