Trending: Tropical Kitsch

The word “kitsch” means loud, excessive, and worn with a playful irony. But when paired with scenes of summer, and major fashion houses like Chanel, Marni, Nicole Miller and more, it means the hottest trend of the season! For the Summer 2015 season, designers add a new term to the fashion dictionary: Tropical Kitsch. Bold patterns feature oversized expressions of palm leaves, pineapples and tropical birds. Vibrant hues of hot pink, orange, red and yellow look best when worn all at once. And subtle embellishments of sequin and fringe turn into statement-making accents.

How do we wear this trend? Simple hair, simple makeup, simple accessories…like this dainty Dylan pendant! A little pop of color that won’t get lost in the mix of another bold pattern. A statement piece in a soft neutral hue, like our Maury Earrings, adds a little contrast and dressed-up style to a playful daytime ensemble. This season’s fashion dares you to go bolder and brighter in your everyday style, and our Via Maya Collection has all the pieces to perfect your look.

Show us how you wear this latest trend! Share your style with us on Social Media, and don’t forget to use #kendrascott and #ViaMaya!