PALE SWIMWEAR LOOKBOOK

For some reason, swimwear and lingerie are usually showcased in overly sexual catalogs as if they’d be targeted at men, not women. We’ve grown so used to that, we take it for granted. That’s why this swimwear lookbook is so refreshing. Clearly the model is gorgeous. But she’s also natural in her standing straight poses, and it’s just enough to evoke those tingly feelings we all have about summer.

Pale Swimwear is a Spanish brand based in sunny Barcelona. “Taking aesthetic cues from the sights, sounds, fashion, and music of the
present and the past, Pale combines elements of swimwear and lingerie into pieces defined by clean lines and a subtle color palette.” Moreover, they produce everything in Barcelona, using locally sourced materials. And obviously, credit has to be given for the wonderful swimsuits: simple, classic, and flattering, just like swimsuits ought to be.

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