K•Swiss wants you to be part of The Board

Heritage American tennis brand K•Swiss has put out a call for young, creative and connected individuals to take part in its latest campaign, The Board, and decide the future direction of the company. Teaming up with DJ, producer and entrepreneur Diplo, K•Swiss is now looking for 100 young entrepreneurs to comprise its board who will work on real tasks to bring the K•Swiss brand back to prominence.

Led by Diplo, successful applicants to The Board will be invited to the program’s members-only website with a six-course curriculum connecting the group with industry insiders. Each insider will lead a discussion session specific to their expertise, and then assign a task to the board that relates to K•Swiss’ business. Members of The Board will make real decisions on real projects that K•Swiss will follow. The program will highlight important topics, including: brand positioning, sneaker design, social media promotion and drafting a business plan. If you’ve always wanted to become an entrepreneur, The Board surely is your best bet to learn through experience and have a say in the direction K•Swiss will head going forward.

In addition to the valuable learning experience, members of The Board will also receive products from K•Swiss as soon as they are selected.

The Board application period is now open online here. Entries close on April 30, 2015 at 11:59 PM PST. Follow Diplo and The Board online at www.kswiss.com and through social media via #ourkswiss and #theboard.