What Zara Did

What Zara Did
AW2013
Last month I sat at my sewing machine, plucking away at an autumn piece. A very high waisted, long plaid pencil skirt with buttoning from the lower back upwards. My friend calls as the needle pierces the fabric, “what are you working on?” she asks. I start to inform her of my grunge inspired fall piece that I was currently sewing. Cutting me off half way through my detailed explanation – “Oh, I saw something similar to that at Zara”. Zara strikes again! On point with my fall imagination.

Zara is known to keep on point with the latest trends. Drawing inspiration from the runway and bringing the design to the consumer at an affordable price point. It is no wonder that Zara keeps ahead of the game, with their “fast response to city specific trends” approach, they are said to take a design from the drawing board to stores in just two weeks. Listening to the wants, needs and whispers of their every costumer, they have the ability to quickly flood the stores with the latest look. They have this years fall campaign calling my name, they’ve definitely been listening to my autumn must have list.

From chic separates to masculine cuts; Zara is on point this fall. Autumn is known for over-seized sweaters and grunge inspiration. It is a time of year you can leave your house in your grandma’s knit sweater, your dads fedora, your brothers lace up combat boots, leggings and look as though you just walked off any fall fashion ad. Zara did it well this year; pleated flare skirts, neutrals combined with print separates, lace paired with masculine tailoring. As the Italians would say, “magnifico”.

Without further ado;

Zara AW’13