Mr Cooper: ice cream for grown-ups

Tasty custom typography by johnson banks in collaboration with Rob Clarke.

“Mr Cooper is an an ice-cream start-up specialising in alcoholic and gourmet flavours. The company’s frozen fancies are strictly for grown-ups and they needed a distinctive identity and tone of voice to match their unconventional new brand.”

“Our challenge was to craft an intriguing hand lettered mark utilising both positive and negative space to spell out the brand name and the words ‘ice cream’ within the lip shape.”

Pulling that off is no mean feat. Senior designer Kath Tudball shared the design development in this video (below).

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