Gosha Rubchinsky For ASOS, The Importance of Great Styling

I wanted to talk about styling, because after a few years in the industry it became clear that styling is a vastly misunderstood art. If you look at a fashion editorial and the models are wearing full looks from a single designer, be under no illusions, that's not styling. To an extent hair and make-up play a part but the impact of this in menswear is negligible. Designers create clothes