English:
I got the pleasure to be involved in this Indiedays & Sloggi
campaign, starring no one less than Kylie Minogue! The focus is on Sloggi's new collection: WOW!Lace. Being a lover of comfy clothes myself, I find this collection extremely soft and comfortable. Personally, I have always thought the wrong underwear can make even the most perfect outfit bad (read. visible straps under a pretty dress, cool t-shirt but with the shape of the bra showing underneath) and this collection hugs your body in a really good and subtle way.
I chose the
Wow! Lace nude colored set, since I was lacking a well fitted bra that wouldn't shine through my pastel or light colored tops. As you surely know, the skin colored "t-shirt bras" are veeeeeeery rarely sexy. More maternity-like. What I like (and what Kylie must have liked as well) is that Sloggi has added a minimalistic part of lace on this underwear, which makes it look a million times more sexy than the usual skin-colored bra!
Taking these photos was so scary and I'm so glad I had my wonderful
Heli to snap them and make me feel more comfortable in front of the camera.
Photos: Heli Roosmàe Sloggi and Kylie have also organized a Polyvore-competition for you guys: All you have to do is create a moodboard/collage on Polyvore
*HERE* and you might be the lucky one to meet Kylie on a paid trip to Berlin 23-24.4! Just remember to add the hashtags #mysloggi, #sloggi and #kylieminogue to the description of your collage.
Underneath you can check out my vision of a Sloggi Kylie-inspiried mood