Benefit Cosmetics Launches the Flawless Friends Network

I’m sorry, but this is just too good not to share.

One of the reasons I admire Benefit Cosmetics so much (besides the fact that they make bomb-ass makeup) is that they totally kill it when it comes to their branding and marketing.

From the colorful packaging and fun product names to their cheeky social campaigns, I’m always interested in what Benefit is cooking up and how they’re serving it.

Benefit continues to disrupt the digital space with fun & laughter by offering feel-good platforms to help remind Benebabes around the world that they’re gorgeous just the way they are!

They hit it out of the park again with the launch of the “Flawless Friends Network” which recently kicked off with a hilarious video starring some of my favorite bits of 90s nostalgia – Joey Lawrence, Shannen Doherty, and psychic phone queen, Miss Cleo.

(Fun fact: Miss Cleo and I used to hang out at the same tiny coffee shop in Florida all the time before I moved to New York. I always saw her at poetry readings, which was equal parts random and awesome.)

Watch the video here:

Now, listen to Miss Cleo and call 1-844-SO-FLAWLESS. You’ll be glad you did!