Working Up

I’ve always thought that public relations was a career with opportunity. You are given so many choices in a day, with so many moving pieces, doors could be opening everywhere. Whether it’s a project with a client where you could make yourself shine, or a media pitch you can land in a great publication, there’s always a chance to up-sell yourself.

There’s also plenty of opportunity to make a name for yourself within your own company and become an invaluable asset to your team. If you’re thinking it’s about the time to start making moves and dreaming about a promotion and more responsibility, here are a few tips for “working up:”

Find assets right within your company: Most companies have title descriptions or a checklist of some kind to determine whether an employee is working at a level ready for promotion. My managers have always insisted I read my title description as well as the one higher than my own frequently. It’s good to know what you are to be measured against, and what kind of skills you need to succeed within your firm. If these aren’t available to you, book a coffee with a trusted peer or mentor who can explain the levels at your company.

Ask for help: I’ll admit there are certain tasks at my company I am still clueless at, especially when it comes to finances and keeping track of spending for clients. I’m not afraid to admit my naivety and look to my managers for help. How am I going to learn if I stay quiet? Even voicing your desire to learn a new skill will raise the flag that you’re ready to move to the next level, and your managers will keep their eyes open for you.

Remember you can move without making a huge jump: I’ve met many a PR girl and guy who switch from place to place almost once a year because they feel they get “stuck” or don’t have “opportunity” where they are. I think it’s different for everyone, but after being with my current firm for four years I can confidently say that it took years for me to feel solid in my job, and in a place where I can trust my managers and senior team members to take care of me if I feel I’m being neglected. It takes much more than a year or two to develop this kind of relationship with your company, but once you have it, it makes you want to work harder for your firm and see the rewards come your way. So if you’re feeling an itch for something new, ask about projects or how you can kick up your own work before you making the switch to a new place and starting over.

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