Social Media Tools To Grow Your Blog
The channels you absolutely need to use:
Nobody uses Google (we all know that). Google is trying to make it’s own Facebook and it didn’t work, it never will. If it was going to take off, it would have by now, but it hasn’t. The reason why you need to use it is for SEO purposes. What’s SEO? Search Engine Optimization. When somebody searches “lot 48” I want my blog to come up as one of the first options on google. How do I make this happen? Constantly and consistently posting to Google . Google loves it when you play in their playground, so even though nobody is reading your google posts…Google is. They love that you are using their social media platform. By doing this, my blog has gone from being nonexistent on Google to being the second thing that pops up when you search “lot 48” in a Google seach. Fantastic, right? What if someone doesn’t know what your URL is, but they want to find your blog? Of course they use Google to search for it! I have searched for a lot of blogs on Google and have had no success in finding the blog. What a shame because you lose readers this way!!
I would almost say it is the most important, except we have already established that for SEO, you need Google , and SEO is VERY important. Twitter is fabulous because posts are only on someone’s feed for so long that you can post several times a day without anyone getting annoyed. Let’s say someone follows your blog on Twitter but nowhere else. They could be browsing through their feed and see you posted something interesting and intriguing. So they click on the link and read your blog. Then they realize they like your blog and follow you on Feedburner, Bloglovin, Google Friend Connect, etc. It is a GREAT way to gain followers!! Also, if blogger friends retweet your posts, that increases your audience and gives you even more exposure to an even bigger audience! Twitter is SO GREAT for gaining followers!!
With that said, keep in mind that just because you have x amount of Twitter followers doesn’t mean they read your blog everyday. Keep that in mind when promoting how many readers you have and especially when looking for who to sponsor. If a potential sponsoree says they have x number of twitter followers, take that with a grain of salt as those followers might not read every post as mentioned.
Now Pinterest, I think this is only useful if you are in a certain niche of blogging. For instance, Pinterest isn’t that valuable to me as I don’t write posts that are pinnable. I don’t post recipes. I don’t post fashion posts or beauty posts. The only pinnable posts I write are blogging tips. If you are a blogger who is trying to break into the niche of fashion, recipes, or beauty…Pinterest is a must. Use Pink on the Cheek’s tutorial on how to name all your blog photos so that if they pin an image from your blog, it references your blog! (This is very important!!) If a reader pins your post, it is a great way to drive traffic to your blog!!
These are my two cents on how to utilize social media for your blog and the 3 social media channels that I think are most important. Be sure to pop over to my blog to say hi!!
