Aurifil Lecture with Alex Veronelli

Today I had the great pleasure of doing three things:

1. Hanging out with a bunch of my Chicago Modern Quilt Guild buddies
2. Shopping. For fabric. Of course.
3. Learning about gorgeous Italian threads made by Aurifil...

I attended a lecture given by none other than the very Italian, very handsome Alex Veronelli - the self-proclaimed marketing guru and brand Jedi of Aurifil threads.

If you haven't noticed by my previous posts about Aurifil, I love this thread. Like, love it. My machines love it, my quilts love it, I love it.
Whenever I have a few pennies saved I have a very difficult time deciding between one of two purchases: Aurifil or fabric?
Decisions, decisions.
It's virtually lint free (I learned why today!), melts into your fabric like the two were meant to be married in some blissful, harmonious relationship, and it's smooth. Super smooth. I don't know how else to describe it. Sewing with it is like taking a hot knife to butter.
I have to say, I didn't know what to expect from today's lecture, but it was really, really interesting. It takes literally days for a spool of Aurifil to be constructed, and 15 individual steps. It's crazy.
If Alex ends up coming to your town, or close by, you should consider attending. Check out his Facebook page to see if he's posting about a lecture in your area.
It really gave me a better appreciation for the thread, the science and quality control that goes into it, and, of course, the perhaps slightly higher price point of the product therein.
Totally. Worth. Every. Penny.
The lecture was held in a fabric shop about 40 minutes from my house...so, come on, I had to purchase some goodies, right? Right??

Some gorgeous Aurifil swag & samples, and then I found some out of print gems -
namely Vintage Modern and Marmalade prints by Bonnie and Camille for Moda!
A huge thank-you to Alex for his wonderful, informative lecture today. We all loved it!
I had a blast hanging out with my Chicago MQG girls. We did some damage at the fabric store today.
Oops.