In the News 22.05.15 : Today’s Articles of Interest from around the Internets

1. How to Build a Brand People Can’t Resist “A serial CEO of both tech and consumer-product companies (he led two outdoor-adventure-gear makers and sold the online community Webchat to Disney), Winthrop knew all too well that, under the typical brick-and-mortar-retail business model, as much as 80 percent of a product’s cost was »

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