The Verge

theverge.com · Nov 7, 2017

T-Mobile’s owner is now using a smart assistant made by will.i.am


Will.i.am’s tech start-up, I.am , has raised $117 million in venture capital, according to Reuters, and it’s swiveling toward corporate tech. The startup is entering into the corporate computing market with a voice assistant called Omega that does customer service.

The I.am brand lines up with will.i.am’s peculiar Black Eyed Peas persona of being a futuristic yet fashion-savvy rapper. But what has I.am ever achieved since its founding in 2012? Its consumer gadgets have all been terrible, like its questionable line of smartwatches or its Bluetooth earbuds that resemble gauges. It’s hard to imagine the company having better luck in the already difficult smart assistant field, where we’ve seen even major tech companies struggle.

I.am ’s...

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