Simple Truth: There are Too Many Hotel Brands, and We’ll Keep Getting More

Scott Mayerowitz writes about the proliferation of brands across the lodging industry.

"The world's 10 largest hotel chains now offer a combined 113 brands at various price points, 31 of which didn't exist a decade ago."

Too many brands leads to consumer confusion, and makes it more difficult to understand what each one's basic idea is. Do hotel chains proliferate brands in order to sign more properties, but while undermining their core business? With lifestyle brands the range, and more new brands coming online every few months, can consumers even keep up -- and know which loyalty program to credit their stays to?

Continue reading Simple Truth: There are Too Many Hotel Brands, and We’ll Keep Getting More...