Olivia Purvis

LFW in Soho...


(Trench coat: Here, Jumper: Here, Skirt: Here, Boots: Similar Here, Jumper (shown below): Similar Here, Culottes: Here)
Photos by Joe Galvin
London fashion week always flies by in a haze of blurry show schedules, outfits planned to military precision, street style photographs, familiar faces and a who's who on every front row. This season saw the cities fashion week decent unto Brewer Street on Soho, which up until this September was merely my sanctuary for Italian food (arguably some of the best in London) and little else (I can't lie, I'm a little sad the secrets out). But with fashion week brings huddles of busy people, and whilst this year didn't bring the struggle of trying to balance heels on a cobbled floor, things flurry by so fast that if you're not careful you might blink and you'll miss it. But saying that, one place that always offers a sanctuary in the madness of hashtag-LFW is The Apartment- a den built for bloggers (and the brainchild of the incredible Abi), packed with brands, beauty and plenty of recharging (both mental and literal) during the week. This year The Apartment was in partnership with ShopStyle and River Island were on hand to make sure I was wardrobe ready too...

Picking out from their latest collection, River Island are very much on top form when it comes to producing some seriously covetable trend led pieces (at bloody good prices too, may I add). With everything from moc-croc and leopard ankle boots (tres Chung), more denim variations then you could find at even the most impressive vintage store, and endless faux fur, suede and print- I was certainly spoilt for choice, and putting together was made pretty easy. Opting for the ultimate Veronica Corningstone tribute look, I headed swiftly out onto a rainy Soho to soak up the last of fashion week- until next season!



and here's what I wore...
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Post in collaboration with River Island and ShopStyle but all love of good clothes, great websites and London in the rain- my own

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