LAUNCH: ZALON BY ZALANDO
Zalando knows how to spend some money! For the launch of their latest coup ZALON (Ohlala, it’s pronounced like the French word salon) Europe’s biggest fashion webshop invited none other than the Sex and the City stylist Rebecca Weinberg to Hotel de Rome in Berlin, to let her talk about the hard work behind a good styling – with all the trouble and rush a stylist has to deal with.
And why? Because ZALON’s aim is to be everyones personal stylist in the WWW: people who have no time to go shopping, people who are not brave enough to deal with the question of style and people who are insecure about what fits them best get the chance to receive advise by a real stylist that creates them a personal outfit. If you don’t like the clothes which were picked out for you, you can send them back. It’s a very easy concept: keep what you like and pay what you want.
After some drinks with a flying buffet and followed by the talk of Rebecca Weinberg, Zalando also invited a group of fashion influencers to have a panel discussion live on stage. In on it: fashion blogger Camille Charriere, Andreas Krings (stylist and senior fashion editor of German Interview magazine), Herbert Hofmann (creative director and buyer of Voo Store) and Zalando’s creative director Chang Li.
