Hey There Ruby Girl

Really thrilled to share the results of an advertorial collaboration with New Zealand based fashion label Ruby, shot near my home in Stockholm. I've been waiting for an opportunity to shoot something special in the very beautiful and historic Hagaparken. Unfortunately it's pretty challenging to shoot current season in the late winter as it's simply not warm enough - therefore I leapt at the chance to showcase some beautiful winter warmer pieces from the Southern Hemisphere in this snowy landscape. I honestly can't believe my luck with the sunny weather! I've only seen two blue days since the snow started falling in Stockholm. Feels like a miracle.

I hope you like my vision for these gorgeous Ruby pieces - I think the frosty fingers were well worth the effort! Thanks so much to the team at Ruby for having me on board for this project.

All clothing, Ruby

Photography, Gustav Carlson

Styling, modelling and direction, Me