Zie Darling

Focusing On You & Yours // 2015 Style Guide Moodboard


It always amuses me that even as a designer and brand consultant, I'm 100% my own worst client. I think a lot of designers, etc. feel the same way for a myriad of different reasons. I just end up being too picky, too lazy and too indecisive for my own good when it comes down to my own things.

So while I've been teaching this group of amazing women on building their own personal brand, I decided to sit down and take some of my own advice.

My own brand has been one that is more evolutionary and slow to develop. But sitting down to actually make my mood board, make my style guide and get everything 100% written out has been super helpful (duh) in making defining statements & figuring out my next steps and direction.

Which brings me to today, darlings. I want to challenge you to take time today to really work on your own stuff. We can all get wrapped up in client work, work-work, school, etc.-- often draining all of our creative energy by focusing 100% on everyone and everything else. But today, I want you to stop and spend a couple hours working on your stuff. Whether that be your shop, your blog, your brand, your desk space, your email organization, whatever! Just focus on you & yours.

What's one thing you could do today for your brand?

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