Meet Ashika.

Behind the scenes is a beautiful thing where silly-ness and ‘bloppers’ if you will, take place. This week we want you to meet one of our FAVORITE models that we work with on the REG. Her name is...

Street Chic…DUH!

One of the most desirable things about New York City is being surrounded by incredible fashion. We aren’t talkin’ about any fashion shows or the wide array of stores in the city, we are speaking...

Meet Our Contest Winner — And Her Rad Street Style!

There’s nothing like some good ol’ fashioned street style to get your weekend started off on the right (well-heeled) foot, are we right? So, (drumroll please!) we couldn’t be more pumped to...

May Day, May Day — We’ve Got Floral Fever!

Happy May! It’s been a long, chilly, snow-ridden road, but we’ve finally made it to spring, and we couldn’t think of a better way to celebrate than with a May Day staple: flowers! And because...

Say Yes To The (Mini) Dress

Here in NYC, the birds are chirping, the flowers are blooming, and — dare we say it? — spring has finally sprung! And, on this most glorious of April Fridays, we couldn’t help but feel inspired to...

Trend Obsession: Word Up!

We’re true believers that fashion speaks louder than words, but fashion with words? We think that speaks the loudest of all. Lucky for us loudmouths, we’re seeing all kinds of word-friendly trends...

Coachella-ella-ella-ella-ay!

For those of us who weren’t able to be at the music extravaganza this past weekend and this weekend, we want to share with you our favorite looks from weekend 1. From crop tops to cut off shorts,...

April Showers Bring Necessary Flowers!

Yes, the time has come…spring is about to finally SPRING into action. But first, of course…there has to be April showers (drag). This time of year can become a bit of a damper (pun intended) but...

One-Piece Wonders: 3 Easy Spring Rompers That Stun

The only thing we love more than rad style? Rad style that’s easy. There’s nothing better than rolling out of bed, throwing on one piece of clothing and looking like you spent hours getting ready....

Budget Babe Essentials: 5 Spring Staples Under $25

One of our all-time favorite things to do at the start of a new season? Restock our wardrobes (yay!). Our least favorite side effect? A dwindling bank account (boo). Lucky for all of us, there are...

Trend Obsession: Pastels, Please!

We don’t know about you, but we’ve had visions of light lemon yellow, soft lavender, and baby pink dancing in our heads ever since the snow let up (and maybe even a little bit before). In other...

Coachella, anyone?

With Coachella rearing its beautiful flower graced head around the corner, we all want to get the ‘dopest’ gear to show to tens of thousands of peeps what our inner flower child is saying. Here are...

The Rad Space-Inspired Print You Don’t Have To Be A Trekkie To Love

We admit, you probably never ran into us at space camp and you definitely won’t find us lined up at a Star Trek convention, but ultra-rad, galaxy-inspired prints? We can’t get enough of ‘em…and...

Do It Yourself: Chalk Hair

A new trend that has overcome the fashion community is a hair movement. From up- do’s to stick-straight flat ironing and harsh dyes a new idea has evolved that can add a hint of color or a bold...

Do You Dare? 7 Fearless Ways To Make A Statement

Fashion is all about taking risks, right? We like to think so, and to test everyone’s style boundaries, we’ve rounded up 7 of our most daring items, from larger-than-life ruffle sleeves to sky-high...

7 Transition-Friendly Spring Kicks You Can Start Wearing TODAY

So, it’s officially spring. We don’t know about you, but when we look outside or get the courage to walk outside (shiver!), spring doesn’t really seem anywhere in sight — New York, we know you feel...

This Just In: The Coolest Clutch We’ve Ever Seen

Ever wonder what the staffers at Necessary do on a Tuesday when the afternoon slump hits? Why, we style studded clutches on the fire escape and have a photo shoot, of course. Seriously though,...

Street Style Inspiration

Trend Obsession: Tell Me About It, Stud

This just in: You don’t have to own a Harley to wear studs anymore. One of spring’s hottest (and most badass) trends, we’re seeing stud detailing on everything from leather jackets and vests to...

50 Shades Of Green: 10 Picks Perfect For St. Patty’s Day

St. Patrick’s Day is right around the corner, and while we’re not usually huge fans of full holiday-inspired ensembles (head-to-toe shamrocks isn’t really our thing), we can definitely get behind...

It’s HERE: Meet Our Big, Beautiful New Store!

After months of planning and designing and then planning again, we couldn’t be more pumped to announce that our newest Necessary Clothing store (lucky number 6!) is open and ready for business…and...

Skin Is In: 5 Peek-A-Boo Trends That Show Just Enough

The days are officially longer, and hemlines are getting shorter. We don’t know about you, but we’re ready to start showing some skin. Here, we’ve rounded up 5 of our favorite, ultra-fashionable...

5 Peplums For 5 Different Styles — Which One Are You?

Peplum is major right now (as if we had to tell you that). And while we’re huge fans of the trend, we admit that a cute little skirt detail doesn’t always seem like the most versatile option…until...

SO Necessary Scavenger Hunt GIVEAWAY!

Hey Necessary Ladies, We’re giving away a special shopping discount to one fashionista who can correctly identify the photo below. It’s a close-up shot of one of our spring items, so visit our site...

Hello Spring…Hello Shoulders!

Okay, so we might be getting just a bit ahead of ourselves with the spring thing. But, while we’ve technically still got about two weeks to go before we can officially revel in the balmy (or at...

Spring Break is SO Necessary Pinterest Giveaway

We’re SO over winter and Spring Break is SO Necessary! That’s why we’re launching the “SPRING BREAK is SO Necessary Giveaway” on Pinterest and giving away a stylish new piece to wear on Spring...

Trend Obsession: Black & White & Rad All Over

From graphic prints to simple stripes to straight-up colorblocking, the black and white trend is huge right now…and we couldn’t be more psyched about it. A little bit mod, a little bit edgy, and a...

LOVE This Look Giveaway!

Looking for a rockstar look to WOW your friends & boyfriend? … We found it! We love the head turning, blinged-out touches that sparkle against the black faux leather jacket, chic tee and...

Star Printed Denim!

Hi Necessary followers! We wanted to give you some inside scoop on what some your favorite celebs are wearing and what we have here at Necessary that is super trendy and similar(except cheaper!)....

Currently Channeling Kim K

As most of us already know, Kim K is one of the world’s favorite style icon. She is always wearing up to date clothing that is in trend; if she’s not already starting them! Here are some of our...