Welcome to The Formula. Here you will peek inside the medicine cabinets of influencers and industry experts, unearth makeup secrets at fashion week shows and capture street style beauty worth copying. I road test all the products I write about so I love the ones I feature. Splitting time between Europe and New York I get to see the best of both sides of the Atlantic snapping pictures along the way, and yes all images are original content. Aside from running The Formula I shoot and write about beauty for Elle.com, Refinery29, HarpersBazaar.com and Rodeo.net. www.theformulablog.com
