Every Reason to Love Shu Uemura M PK376 Gangnam Pink

If you follow me on Instagram, you are probably sick of me going on about Shu Uemua's M PK376... now this is definitely not new, but when I saw the brand now being stocked at Sephora ION...I went and browse the shelf, and there was this tag next to PK376, saying it's the NO.01 shade--- and the rest is history. Being the sucker that I am... I took the tester, swatched it, then swatched on my lips... and then I immediately have this feeling like, hey I don't want to take this color off! It makes me look awake, it is bold (but not scary) it is intense, it is smooth, and the color is WOW. A very close dupe is NARS FUNNY FACE which I also LOVE, but Funny Face is even more cool toned with that subtle purple tinge. PK376 has a wicked name called Gangnam Pink, and I am not too sure if this is a shade made famous by any Korean drama (cos I am uncool and don't follow K-drama) but... even the stain that it leaves behind is awesome. The formula is matte, long lasting and supremely comfortable to wear. It didn't feel too dry on my lips... and I really love a good bold matte lip color.

As I told many of my gfs... YOU NEED this shade.

Here's more pics: