Beauty is in the details

With this thought Diesel let us to travel, thanks to his images, through the energy of music festival, and concerts, through the beauty of endless day and night full of thrill. With his eye-catching images Diesel presents us a new vision of his #denimeye campaign: “insight”. “Insight” wants to recall that amazing rock and roll heritage and captures it in his unique and up-close photography and video. With #denimeye eyewear, classical unisex style has been turned over. Now JEANS rules. And it makes it through DETAILS: full denim frame is the news, but behind there is a very hard work, from the attention for minute fabric shading variations to high standard of craftsmanship. Diesel experiments. Diesel plays. Diesel reinterprets Jeans. And it has no fear to do this!!!!!!

Beauty is in the details, we said. “Insight” brings out this attention to the details.It celebrates young people life and adventurous life, also thanks amazing bloggers across the Europe who showcase what inspires and amazes them.

#DENIMEYE fans can join the conversation at diesel.com/denimeye
submitting the close ups of their own experiences to create a dynamic
moodboard of ‘Insights” from around the world, collated in one place
and seen through the #DENIMEYE and #INSIGHTS hashtag.