Starbucks has announced that they’ll be removing the La Boulange mini loaves and returning three favorite sliced loaf items. This doesn’t affect all Starbucks because some stores have not yet switched to the La Boulange mini loaves. This is what the La Boulange mini loaf lineup looks like:
Earlier this year, in Arizona, Starbucks did a small test of comparing sales of the new lemon loaf with the previous sliced loaf. I can only imagine that the older sliced version sold better.
Interestingly, when the new sliced loaves return to Starbucks, it sounds like it will still be a new La Boulange recipe baked as a loaf and sliced.
I’m not sure what will happen with the other La Boulange mini loaves. I always did like the new La Boulange classic coffee cake. From what I’m hearing, the Classic Coffee Cake, Reduced Fat Berry Coffee Cake and other mini loaves are staying, as far as I know.
More generally speaking, from what I can see, it looks like areas that introduced La Boulange saw some of their food sells increase depending on the item. No doubt, I am always hearing baristas say that they sell many more La Boulange croissants than they did of the previous version of the croissants. Starbucks reported at their annual meeting (March 2014) that they’ve sold more than 10,000,0000 La Boulange chocolate croissants!
What do you think of the change? Do you have a favorite La Boulange item?