Innovative: The Rag Bag

The Rag Bag is an innovative and an easy way for all of us to contribute to a better future for the world.

"Donate something old every time you buy something new—that’s the philosophy behind the “Rag Bag,” a dual-function shopping carrier designed to make it easy for consumers to recycle unwanted clothes. The brainchild of Swedish fashion label Uniforms for the Dedicated, the bag flips inside out to become a pre-addressed, postage-paid envelope, ready for filling and depositing in the nearest mailbox. The product is a simple way of solving a complex problem, according to DDB Sweden, the advertising firm responsible for the carryall’s design." - Ecouterre
Also read Ecouterre's article about the rag bag HERE.