Holiday Promo Madness
The holidays are the perfect time to launch a new promotion. Brands of all kinds go to great lengths to make an impact on shopping consumers. So, what does it take to get the attention of holiday shoppers? Costumes, flashy displays and free stuff of course! These guys know. Here are some of the coolest holiday season promotions we have come across so far
Google’s Androidify event
This spectacular take over of NYC’s Times Square was something truly amazing that can only be done by search engine giant Google. Google took over Times Square to promote their new interactive campaign called Androidify. The Andriodify campaign is a new feature to Android where users can create and share their own custom avatars.
This Ad camapaign was complemented by a experiential event chock full of giveaways and activities. Users were able to create avatars onsite and control them on the mammoth billboard with motion sensors from XboX Kinect. Some of the games users could play were soccer and swimming. After the billboard fun, users could get their avatar printed on either a postcard or a promotional T-Shirt. Here are some of the hi-lights.
A look at some of the custom T-shirts available
Lavazza Coffee Launch
Another brand that waited until the holiday frenzy to reach crescendo was Lavazza Coffee. The Lavazza team hit the streets of NYC to promote the brand, sample product and build awareness. The Lavazza logo was everywhere, from promotional jackets, serving trays and even a wrapped promo car! Professional brand ambassador Celina Alcobendas was a brand rep for this event. She says, ” We were handing out free cups of Lavazza drip coffee to consumers. We also handed out coupons for Lavazza K-cups and for the Keurig 2.0 coffee machine.” Sounds like a warm and delicious holiday experience to us!
Team Lavazza hitting the streets of NYC wearing holiday leggings, scarf and branded promotional jackets.
Swatch
Swatch got in on the holiday fun too! This trendy watch retailer offered holiday incentives to consumers and dressed their brand ambassadors in super festive outfits. So fun!
The Swatch Ladies ready for the holidays.
Retail me Not
Our friends at Retail Me Not got in on the Black Friday Madness at the Paramus Mall in New Jersey. For those of you who have been living under a rock, Retail Me Not operates the world’s largest marketplace for digital offers. Translation: Discounts! It’s the magic word for Black Friday shoppers. Their promotional team was dressed as super heroes and garnered tons of attention from shoppers. They made quite the impact and never broke character!
So, have you seen any awesome holiday promotions near you? Email [email protected] with your photos and all of the details. Your scout might just end up in the next Promos Post! Happy Holidays everyone!
