Klarra Studio Preview

Time for an update ;)

I honestly do have quite a lot of backdated events to share which am thinking where should I start. I personally would really love to share on London's travelogue but would very much prefer to share them continuously than breaking up the entries with random posts in between. So I reckon it might better for me to quickly document the other events before I start on that – hope it won't be too long of a history by then!

Was pretty occupied a couple of weeks ago on Klarra's Studio Preview, which took place last month in our humble little workspace. Since festivities are around the corner, we thought it would be a great chance for us to open up the space to welcome customers for a showcase and to have a feel of the physical pieces too. I've always been reminded that the quality of fabric is as important as the workmanship when it comes to apparel and since we started making our own designs, we have been very particular on fabric selection and have been spending time sourcing for good fabrics, matching them to designs based on cut and considering comfort. Although we have always tried our very best to capture good product photos in hopes to showcase our designs clearly but we do face challenges capturing the details (especially when shooting the white shades) – probably one of our biggest challenges and a downside of being everything-online I guess :( Well, thankful we have a space to hold this event to showcase this collection that we've spent months working on (and many more new designs coming your way soon for the festivities and Chinese New Year too) and I hope the customers went back feeling happy with their purchases ;)

The team and myself were also very excited for this event because it's not often that we get the chance to interact directly with customers. It was nothing but a great joy getting to know some of them during the preview and I actually had a couple of really lovely long chats with some dear customers. Sometimes it's moments like this when I wish we had a physical boutique! Well, definitely looking forward to the day we might and for now, am glad for instagram and facebook which allow us to stay connected after. We were really happy with the turn out and thank you to those who came <3

P.S: Understand we had a bit of a technical issue with the invoicing on the first day and sincere apologies to those who experienced it, will make sure it doesn't happen the next time round!

We thought it might be a nice touch by having coffee served at the event and for that, we were absolutely excited to have Strangers' Reunion on board. I'm constantly on the hunt for good specialty coffee and Strangers' coffee really hits the spot (one of the best in town for sure) so I was secretly (not so secret now) overjoyed to have them joined us for the event. Not only that, Ryan, the boss of Strangers' Reunion and a Three-time Singapore National Barista/Latte Art Champion, ASEAN Barista champion (not gonna state down his long list of credentials but if you are keen to find out more, do click here) was there during our preview to specially craft coffee for the customers. What an honour for us!

Happy to have caught up with our local talented personalities/deejays Jean, Melody, Jiahui, Kimberly & many other familiar faces too. Thank you for the support and for dropping by despite your busy schedules <3


One of the latest designs that was showcased during the preview – the Larsen Lace Dress in white & Jemma loves it ;D


And not forgetting this, Thank you for the help, team girls! ;)

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