Strange Bedfellows: Jewelry Television, The Weather Channel

Here’s an unusual partnership: Jewelry Television and The Weather Channel united by the show “Prospectors.”

The two cable networks will be doing a cross-promotional sweepstakes celebrating the Season 3 premiere of the The Weather Channel’s original primetime series “Prospectors.”

The show, produced by High Noon Entertainment, returns Dec. 7 to The Weather Channel.

The grand prize of the “$10,000 Prospectors Giveaway” includes rare aquamarine and bixbite gemstones that are valued at $5,000, along with $5,000 in cash.

The aquamarine was unearthed from the mountains of Colorado by “Prospectors” cast member Amanda Adkins, who also makes frequent appearances on JTV as a gemstone expert. She will announce the winner during Season 3’s second episode Dec. 14.

“This is a unique partnership,” JTV Vice President of Marketing Jill Johnson said in a canned statement. “We recognized a crossover in viewership being created by the ‘Prospectors’ fan base and vice versa. JTV’s mission is opening the world of jewelry and gemstones to everyone and this is a timely opportunity to drive audience viewership between JTV and The Weather Channel.”

“Partnering with Jewelry TV is a natural fit given the ‘Prospectors’ audience’s passion for the amazing gems discovered in each episode,” said Scot Safon, executive vice president and chief marketing officer for Weather Co. “This sweepstakes gives this show’s fans the chance at their own windfall by winning an amazing souvenir from the show they love”.

Here’s a boilerplate on the show from the press release:

“Prospectors” follows a group of miners searching for the rarest gems in order to strike it rich. Season 3 brings back the original cast, along with a new family of miners, as they conspire on the mountains of Colorado to seek their fortunes.

At 14,000 feet above sea level with 50 percent less oxygen, the prospectors must brave extreme environmental elements such as close-call lightning strikes, hurricane-force winds and dramatic temperature changes.

For those willing to confront the danger, some of the planet’s most rare and precious gems await to be found, with huge paydays to accompany them. “Prospectors” is produced by High Noon Entertainment (“Dude You’re Screwed,” “Cake Boss”).

The sweepstakes will be featured on The Weather Channel during on-air promotions, as well as on social media platforms and digital extensions, including the “Prospectors” show page. Viewers can now enter the “$10,000 Prospectors Giveaway”.