Pillar Content: The backbone of your blog

It will be about an hour, about Pillar Content, AND all participants will get a discount code for a chunk off of my BUILD ecourse! Plus there will be a recording for about 5 days afterward, so if you can’t make it tomorrow afternoon you can still see the webinar.

But you MUST RSVP! Sign up here!

All that said …. What is Pillar Content?

Short answer: The backbone of your blog. The pillars that hold up everything else. The whole reason anyone reads your blog regularly.

Long answer:

Let’s call your blog your ‘online platform’ … because that’s what it is. It is your platform from which to spread your work and your ideas.

But the platform needs to have some kind of foundation. You need an anchor, or (in this metaphor) pillars to support your platform.

Your pillars are the solid, evergreen blog posts that provide enormous value any time. Not giveaways, not recapping your weekend, not Things I love Thursday. Those posts are NOT evergreen and (honestly) don’t provide a ton of value to the reader.

Pillar content are the blog posts that get pinned over and over again. Pillar content are the blog posts that can be tweeted or shared on Facebook any time. Pillar content are the blog posts that tie directly to your main keywords and really show your readers what they can expect from your blog. These will be posts that are solidly in your niche and covering your main keywords. These will be posts that have a very strong takeaway. These will be the posts that you find your readers most sharing, most linking to and most identifying your blog with.

Examples:

• Kam’s ‘essentials guides’
• A Beautiful Mess’s big posts about running a creative business
• Kristin’s Stamping 101 posts
• Ali’s Basic Supplies posts

If you write about memory keeping and travel, your pillar content would probably be an ‘ultimate guide to scrapbooking on the road’ or something similar. If you write for your handmade children’s aprons company, your pillar content would probably be something like, ‘top 10 reasons to cook with your child.’

There is so much more to Pillar Content! I hope you join me for a FREE webinar ‘Pillar Content: The backbone of your blog’! All you need is an internet connection to attend! I’m pretty excited!

We’ll discuss:

• What is Pillar Content?
• How do you come up with Pillar Content ideas – and how do you identify posts you’ve already written as Pillar Content?
• What is the best structure for your Pillar Content?
• What can you do to get the most bang for your Pillar Content?
• How to you change or grow your Pillar Content as your blog grows?
• … and more

CLICK HERE to RSVP – I’ll send you details!

Pillar Content: The backbone of your blog is a post from: Lemon and Raspberry | Amy T Schubert

The post Pillar Content: The backbone of your blog appeared first on Lemon and Raspberry | Amy T Schubert.