Elizabeth Arden: Flawless Future (For The First Signs Of Ageing)

If you'd have asked me a month ago for a skincare recommendation for someone looking to prevent the first signs of ageing, Elizabeth Arden would have been bottom of my list. Although I love their Eight Hour Cream and have written about it many times before, their skincare has previously been somewhat targeted at an older age bracket and could leave my skin feeling overwhelmed. Their rich formulas and heavy creams may have been perfect for my mother, but for me they were just a little too much. However, with the launch of their new Flawless Future trio they've finally developed a range that's much lighter and more suited to younger skin. Conveniently it's targeted at the 25-35 year old age bracket (just my cup of tea) and aims to target skin concerns that are prominent within our generation - we all have hectic lifestyles, often run on empty, eat poorly, drink too much and don't get enough sleep. These three products aim to replenish some of the lost nourishment, whilst simultaneously brightening and targeting fine lines.

Unlike a lot of 'anti-ageing' ranges that are complicated and require a degree is cosmeticology to get right, this programme is incredible simple. The 'Flawless Future' regime includes a cooling eye gel, 'capulet' serum and light moisturiser. I'm loving the Eye Gel as it's super lightweight, absorbs quickly, cools the under eye area and instantly brightens too; it's even better when applied straight from the fridge! The Capulet Serum contains little capsules that burst when the product is dispensed, providing a gleaming concoction that applies seamlessly to skin with no greasy feeling or noticeable residue - it absorbs so quickly into the skin that you don't even need to wait before applying the moisturiser, great for busy women that can't spare even a minute in the morning.

The Moisture Cream is also incredibly light, feeling much more like an air-whipped emulsion than a traditional face cream. You need only the smallest amount over the serum, massaged into skin to leave it feeling plumped and hydrated. Although it takes a few minutes to dry thoroughly, you can easily apply your base over the top without it flaking or caking - it seems to melt into my foundation seamlessly. The key to the range is simplicity; you need only three products and your skin is nourished, protected and prepared for the years ahead. There's no heavy feeling or the skin or detrimental effect on your makeup, just a simple to use and pleasant skincare routine that provides a great introduction into the world of 'anti-ageing.'

Although I've only been using these for a week, I'm really loving the three products and have completely replaced any other lotions and potions with Elizabeth Arden's trio. They don't contain any excess fragrance, don't sting or overload my skin and can also be used at night for an added burst of goodness. I'm really pleased they're investing in this new area of skincare and focusing on a somewhat untapped market - there are millions of women in their 20's and 30's that know they should be looking after their skin, but don't quite know where to start. With 'Flawless Future' you can spend £123 and get everything you need and more. After all, what's that when it's an investment in your future face? (I bet you'd quite happily spend that on a new dress and shoes for Saturday night.)

All three Elizabeth Arden 'Flawless Future' products will launch this August nationwide (currently only in Debenhams,) priced £48.00 for the Capulet Serum, £40.00 for the Moisture Cream and £35.00 for the Eye Gel.