Everlasting by Antoanelle

Directly from Milan, we come with news for you! Here we had the chance to collaborate with a young Romanian designer and to be the image of her first campaign. Hope you'll enjoy the photos, the outfits and the whole Antoanelle Collection as much as we did. For now, we just wanted to share with you ladies this looks and to introduce you a new Romanian brand.

Fashion is the measurement of what is collectivelly considered as beautiful and so the fashion trends usually find their inspiration in personal style, in the pleasure of reinventing one's self. Everlasting is the first collection of Camelia Roatiș and it comprises 20 outfits which rely on the timeless element of simplicity. Every piece of clothing presents minimal tailoring with simple, sharp lines. The outfits are centered on a chromatic palette with pastel notes having as the main focus the classic, white collar. The collar is a leitmotif that has a double symbolic meaning - as a masculine accessory and also as a religious element; both of the angles of perception leading to the idea of authority, of power that creates a paradox with the delicate fabrics. The outfits can be composed and re-composed enlarging the palette of options to accessorize the versatile pieces.

The type of woman imagined by Camelia Roatiș for her first collection by Antoanelle is a modern lady, extremely feminine, and not at all vulgar. A character that streams the essence of femininity by excellence. Mysterious, seductive, powerful, stylish and joyful, all at the same time. The conversion of simplicity to studied complexity. The Everlasting collection is comprised of smart-casual pieces that can be encompassed into an office environment and as well into a casual medium.
Love, D&A

The photographs for the Everlasting collection have been shoot in Milan, Italy – the place where the designer's talent has been carved into the newley launch brand Antoanelle. The team of the campaign is composed Emil Costruț – photographer, Catalin Muntean - Photo editor, Cornelia Ardelean – hairstylist, Loredana Lupea – make-up artist and Patricia Luiza Blaj – assistant stylist.
The brand activity can be followed on the social channels such as Facebook, Instagram, Youtube, GooglePlus.