Essie Fall 2014 Collection Press Release
Also, in this press release, I’ve included a little note from Essie Weingarten (the Founder and Global Creative Director of Essie), as well a photo of her.
It’s always exciting to see the face behind the brand and to know the creative process behind a project. It breathes more meaning and helps you to appreciate the finished result that much more.
Plus PR sent me a photo of a cool linear ombre nail-art design created using colours from the Essie Fall 2014 Collection, so I’ve included that (and the instructions for how to replicate it) as well!
Which are your top picks from this collection, and have you already got your hands on some of these? If so, which ones?
Below is the official press release sent to me by PR:
Live dangerously. Dress flawlessly. Inspired by espionage and the thrill of the chase, the fall palette delivers shades so chic it’s almost criminal. Now is the time for dramatic, intriguing colour that plays up your mysterious side with deep, saturated tones. What’s the secret password into this tangled web of under-the-radar style? If you have to ask, darling, well…it’s essie, of course!
essie’s fall palette is a compelling collection of highly complementary hues that work beautifully together and make a serious style statement all on their own. Dazzling, rich autumnal red feels daring, racy and is sure to quicken pulses everywhere. Novel inky cobalt, providing added colour, depth and spellbinding beauty, makes an edgy alternative to office-issue navy. Traditional gray is laced with green and teal and undertones for a tantalizing effect, creating the perfect smokescreen for subtle subterfuge. Seasonal staples mahogany and taupe, are ideal neutrals that work with any fashionable fall frock.
I spy with my fashionable eye, a seductive new partner in crime. Mysterious and alluring, she knows exactly how to dress to kilt. My sources in the style cartel tell me that this season, shades with a splash of intrigue are the perfect cover up. Oh, you beg to differ? Well, darling, you’d be wise to fall in line or we’ll just have to take it outside.
partner in crime – rich dark chocolate
fall in line – enigmatic jade green
style cartel – inky cobalt blue
dress to kilt – seductive red
the perfect cover up – powerful peacock teal
take it outside – punchy, fresh taupe
essie’s Fall 2014 Collection will be available in salons in August 2014.
New York-based essie cosmetics colour the world. Founded by Essie Weingarten in 1981, the global brand is the ultimate colour authority and the go-to nail brand. A luxury leader that blends the fashionable with the functional,the name essie is known worldwide as a beauty trailblazer and is trusted by distributors, beauty professionals, celebrities and consumers. Offering over 250 nail shades, in addition to colour collections, nail solutions, treatments and accessories, essie is unmatched in producing high-quality, on-trend beauty products.
As promised, here’s a photo of Essie Weingarten!
Here is her “Editor’s Note”:
Oh, the allure of the international woman of mystery. What’s her secret? She’ll never tell. She’s confident and confidential all rolled into one seductive creature. Cavorting around the globe with the world on a string and espionage in the air, she plays the game and plays for keeps. Wherever she goes, she’s always one step ahead, leaving nothing but a trail of intrigue in her wake.
This season, channel feminine mystique with seductive shades that exude mystery. The very soul of discretion, this collection is for that disarming woman whose subversive agenda is hidden in the glamorous spotlight. Deep, rich shades play up her flair for the dramatic and are the ideal partner in crime to her signature style.
Luxe, soft ones create the perfect cover up for her duplicitous schemes. One look and you may unwittingly fall in line and get caught up in her wicked stratagem. Proceed with caution.
Confidentially yours,
Essie Weingarten
Founder and Global Creative Director
Check out this linear ombre nail-art design using shades from the collection:
