Intimate Knowledge ~ a Project & Solo Exhibition by Andreas Ervik
Great thought-provoking exhibition of conceptual artifacts created by Andreas Ervik:
“Spending time online, making digital work I’ve been interested in notions of touch and closeness. I have experienced the digital in a synaesthetic way, where the vibrant colours and hyperreal textures attempts to break through the screen, becoming more than visuals, attaining real presence.
Moving from my abstract photoshop work into installation, I’m still interested in a sort of virtual touch. With this project I wanted to explore how this is part of how we interact with technology and other consumer products. As physicality becomes negated through our increasing immersion in linguistic structures, digital worlds and social media, brands and marketing make use of the desire for intimacy that is left unfulfilled. This is tapped into by evoking a sort of aura, a virtual touch, promising closeness through proxy, offering hyperreal transcendence.”
