The Awesometown Fiesta for MSN

I was so, so stoked when MSN asked me to style their dinner party at Alt! The new MSN for Windows 8 is fast, smart, and beautiful, so we wanted to be sure to make the party that way, too. Beyond all that, the brand has a really fun side, so I wanted the dinner to reflect that as well. And that’s how Awesometown was born.

I knew I wanted a big typographical installation to tie it all together, and I couldn’t get pinatas out of my head, so we went with it! The Awesometown pinatas hung overhead all night, and we let the fringe take over on the chairs and on the gold photo backdrop we made. I stuffed little canvas bags with all the necessities for a party — paper straws, swizzle sticks, flags that read “Awesome,” and photobooth props (obviously).

It was so fun to see people enjoying the fiesta, and I loved how colorful and over-the-top it was! I mean, if you’re in Awesometown, you’ve gotta go big or go home. Thanks MSN! xox